Tech21 is the manufacturer of the famous SansAmp no-amp rigs that plug right into an amp or console. The current series is the Fly Rig, available in basic or different artist flavors. Without even touching the tones, the concept is tremendous. An amplifier/effects rig in a small (12" ?) pedal. A lot of my fellow guitar players keep one of these in their bag in case their amp lets out the Magic Smoke and stops working [Magic Smoke makes all electronics run. If you let the Magic Smoke out, the device won't run anymore]. Some people use these as fly rigs (stop it), where they go to small or hastily put together shows without their amp - they just fly out with one of these boxes. Amp moving costs a lot of money too, especially overseas.
Richie Kotzen has a signature model, which he uses in his everyday rig, into an onstage clean amp. You can't get more authentic than that. He spent a lot of time developing it with Tech21, to their credit.
Tech21 has a page of videos on YouTube, as is mandatory these days. It's great because anyone can hear what they sound like before auditioning one for themselves or ordering one. They're reasonably priced too. And here is where I have a few issues (other issues, thank you). I want to reiterate that these are great pedals and incredibly useful. You're getting my opinion only here.
In the Pete Thorn video, he does a good job demoing the pedal. I'm with him right up until he starts saying it's a great sounding pedal. Pete is a phenomenal guitar player, with a ton of unbelievably good sounding vintage and custom amps. I don't see this kind of comparison as valid. It's not that I don't think the pedal sounds good or works well in a track... it's just the comparison.
In some of the videos, additional pedals are used. I didn't watch the videos to hear how the device sounds with other pedals; I want to hear it by itself. Show me what it can do. Putting a DS-1 in line to sound like Joe Satriani is like putting a Fuzz Face in line to sound like Jimi. Want to impress potential customers? Create the sound with the Fly Rig itself. No, you won't nail Van Halen's Unchained without the external flanger, but that's completely forgivable.
Now that I've given my personal opinion, let me give my personal opinion (on the viability of a Fly Rig in my rig) (sorry). I'm not what you'd call a working musician, as most musicians aren't. However I'm a pretty well-equipped non-working musician. Instead of buying Nice Stuff all my life, everything went into gear. My amps run from a real tweed Champ to a 74 Marshall half stack. I have some concept of tone, and it tends to line up nicely with general consensus.
Quite frankly, the boxes don't sound like or as good as amps. Nothing's wrong here, as one cannot reasonably expect a pedal to sound like a Fender tweed Deluxe or tan Bassman. I'm not all that crazy about the sound. However, I agree with many who carry it in their spares case. I also think it's very valuable for recording, in that the tones will sit nicely in the track, as well as not needing to crank up the Plexi at 2am. Further, I would rather hear the amp behind me, blowing sound at me onstage, not through monitors.
Suggestion: you did a great job on packaging the pedals. They're ideal because they're very small, and that's my issue.. I was not born with balance, grace, or the ability to see well on a dark stage. I'd make the pedal wider, so Stage Ballet isn't necessary. As for width, 12" isn't enough (STOP IT!). I'd give it another 6" or so, to comfortably get my huge, flat feet to hit the correct switch. My feet are so flat (HOW FLAT ARE THEY?) they're so flat that NIST uses them as a standard.
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The Character Series pedals are designed to sound like a specific amp, available in Blonde (60s Fender blonde amps), British (Marshall), and Liverpool (Vox AC30/15), among others. I'll save us a lot of extra reading and say my opinion of these is the same as the Fly Rig: they don't really sound like their name, but they get you in the ballpark and are great as a utility, spare, or recording pedal.
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The future will bring us pedals that sound really close to the original tone. This is happening in software these days, at least in terms of improvements. Software is somewhat (incredibly) difficult to use in a live setting, so it lives in the studio for now. Well.... not entirely... these Tech 21 products are analog (discrete parts, like they used from the first ever pedal). Digital pedals use software to manipulate the bits and bobs to achieve the desired effect (sorry again).
A big problem in any emulator is emulating vacuum tubes (valves in the UK). It's not easy, but if ads are any indication, tubes are important, Most emulators, pedals, and amps use the phrase "Sounds just like tubes". Another bump is emulating 'sag', which is the positive effect of tubes squashing their power supply. One of the best tones ever comes from tubes operating close to their maximum specs. So TURN IT UP! has a sound basis in electronics, as well as tone.
If you can't get, can't afford, can't tell the difference, or don't want to schlep large, heavy tube amps, buy pedals. This is probably one of the weirdest non-reviews Tech 21 has ever come across.
As one would expect, cheaper clones, made (way) offshore, are available in many flavors, and have their own YouTube videos.
** go ahead - accuse me of being a dinosaur. If using close to the original amplifiers the pedals attempt to emulate is being a dinosaur... if being very picky about tone is being a dinosaur... if Jeff Beck, Jimi Page, and Frank Zappa are still using/used the originals.... I'm a dinosaur. When El Becko and Page hit the stage without their Marshall tube backline and sound seriously good, it will be time for me to give a serious listen to what they're using. When Frank Zappa hits the stage without his impossibly complex tube rig, I will seriously start to question reality. After the show, of course.
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